profiles of
interim leaders
SABILA DIN
Marketing Director & Incubator
Marketing/New Business Development
Sabila Din is an expert in Strategic Marketing and Branding.
She has built and managed integrated marketing agencies, worked
as a management consultant and has held a senior role at ABM
Amro.
Since 1988 she has concentrated on her career as an Interim
Marketing Director and ‘Business Incubator’. She
has assisted a top ten global financial services player to
develop their business plan, complete the business build and
launch a pan –European multi-channel investment service
offering. Working along side the Business Head and the Marketing
Director, she developed the value proposition and the economic
model to fit a customer centric vision. She also refocused
and developed the marketing, brand and CRM strategy. This
included defining the prime segments, designing simplified
competitive pricing and implementing an integrated offline
and online communications campaign to include the website.
Sabila developed the department’s organisation and operational
structure to raise implementation standards and achieve cost
savings.
IAN MCKAY
COO/Technology Director
Mobilisation/Business Change
Ian McKay has excellent industry experience and specialises
in driving corporate change and development through effective
strategy and planning, organisational and process design and
the innovative use of information technology companies including
Arthur Anderson, Midland Bank and Kleinwort Benson. He also
holds an MBA.
During a recent interim assignment Ian set up and ‘mobilised’
a new portfolio property and services company with over 2000
premises, providing long -term serviced accommodation to the
corporate sector.
The brief was broad, encompassing the establishment of 26
offices around the UK and a central HQ recruiting and training
personnel and development and implementation of a full range
of management, financial and operational systems and processes
to support future growth plans. Key objectives were met within
the 20 week deadline and £36m budget, which in turn
enabled the company to meet its turnover target of £300m.
BRUCE RAYNER
CEO & Strategy Director
Business Building
Bruce Raynor has an MBA from City Business School. His career
has encompassed business leading roles in a number of major
organisations, including American Express, Rank Xerox and
Citibank. He has been operating as a successful Interim Executive
more than a decade and has completed a broad range of assignments,
specialising in business building and the implementation of
major change initiatives.
Bruce was influential in the launch of a well known and successful
internet bank. He also spearheaded the launch of a credit
card initiative – a joint venture between a utility
company and a retail bank, developing the strategy, assembling
resources and managing the project through to a successful
launch, building significant brand awareness and achieving
the target of one million cards in issue.
Bruce has also been instrumental in the development and launch
of a new multi channel, direct to the consumer insurance business.
Apart from helping the organisation articulate and bring to
life their business vision, Bruce introduced the e-Business
CRM platform and advertising agency that produced the TV commercial.
NIGEL YOUNG
Marketing Director
Marketing Strategy
Nigel Young is a manager with over twenty years’ experience
in a variety of quality businesses, including Adidas and Wilson.
His success in interim includes an assignment as Interim Marketing
Director for a mobile phone mail order company that needed
to consolidate in order to secure its future.Key tasks were
to improve the effectiveness of the marketing spend, and develop
a marketing strategy.
Nigel established operational disciplines in the marketing
function including maintaining accurate records, cutting out
unprofitable activity and rigorously testing new business
ideas.He also examined all available market research, segmenting
the consumer base, identifying the needs of each consumer
segment and constructing product packages to meet these needs.
The assignment resulted in a significant drop in customer
acquisition cost, a research-based marketing strategy, and
the identification of cost-effective new routes to market.
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